Audience segmentation
id:
audience-segmentation-304-8607152
title:
Audience segmentation
text:
Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criteria such as product usage, demographics, psychographics, communication behaviors and media use. Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups. In social marketing, audiences are segmented into subgroups and assumed to have similar interests, needs and behavioral patterns and this assumption all
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Audience_segmentation
date created:
date modified:
2024-01-11T16:54:55Z
main entity:
{"identifier":"Q4819777","url":"https://www.wikidata.org/entity/Q4819777"}
image:
fields total:
13
integrity:
13