Attribution (marketing)
id:
attribution-marketing-206-16799781
title:
Attribution (marketing)
text:
In marketing, attribution, also known as multi-touch attribution (MTA), is the identification of a set of user actions that contribute to a desired outcome, and then the assignment of a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion.
brand slug:
wiki
category slug:
encyclopedia
description:
Quantifying marketing influence
original url:
https://en.wikipedia.org/wiki/Attribution_(marketing)
date created:
2013-04-23T17:23:24Z
date modified:
2024-09-10T23:36:28Z
main entity:
{"identifier":"Q16835200","url":"https://www.wikidata.org/entity/Q16835200"}
image:
fields total:
13
integrity:
15