Attention marketing
id:
attention-marketing-304-12160424
title:
Attention marketing
text:
Attention marketing is a term coined by internet entrepreneur Steve Jelley to describe a specific business model that has evolved around the growth of social media. It was popularized by the book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. This concept is designed around the idea of capturing and engaging the attention of online consumer as opposed to interrupting users directly through the use of things like traditional pop-up ads and commercials. Rather than interrup
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Attention_marketing
date created:
date modified:
2023-09-21T17:00:50Z
main entity:
{"identifier":"Q4818222","url":"https://www.wikidata.org/entity/Q4818222"}
image:
fields total:
13
integrity:
13