Atmospherics
id:
atmospherics-308-7400702
title:
Atmospherics
text:
In marketing, the term atmospherics is used to describe the discipline of designing commercial spaces. Atmospherics was coined by Philip Kotler in a 1973 article in the Journal of Retailing. Kotler argues that the tangible product is only a small part of the total consumption package. Buyers respond to the total product, which includes services, warranties, packaging, advertising, financing, pleasantries, images and so on. Atmospherics covers three major art forms important to retail: architectu
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Atmospherics
date created:
date modified:
2024-02-04T17:48:40Z
main entity:
{"identifier":"Q4817130","url":"https://www.wikidata.org/entity/Q4817130"}
image:
fields total:
13
integrity:
13