ATL & BTL Agencies
id:
atl-btl-agencies-234-4598320
title:
ATL & BTL Agencies
text:
ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. applicable when a product is directed for a broader spectrum of consumers, for example a soft drink company might contract an ATL advertising agency to develop ads targeting a broad audience. "BTL", or "Below T
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/ATL_%26_BTL_Agencies
date created:
date modified:
2024-03-01T09:02:09Z
main entity:
{"identifier":"Q28455663","url":"https://www.wikidata.org/entity/Q28455663"}
image:
fields total:
13
integrity:
13