Ariel 3 (moped)
id:
ariel-3-moped-258-1658037
title:
Ariel 3 (moped)
text:
The Ariel 3 was a tricycle moped produced by the BSA factory in the UK. The Ariel 3 was a sales flop whose £2M development cost contributed significantly to the demise of BSA. Even the Ariel 3's promotion was ill-conceived, the sales slogan being "Here it is - whatever it is!". Cohn Atkinson attributes its failure to a remote management at BSA who "didn't even like bikes" and who "made the most appalling decisions" on production and marketing.
brand slug:
wiki
category slug:
encyclopedia
description:
Type of motorcycle
original url:
https://en.wikipedia.org/wiki/Ariel_3_(moped)
date created:
date modified:
2021-05-23T00:12:29Z
main entity:
{"identifier":"Q19580203","url":"https://www.wikidata.org/entity/Q19580203"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/c/cd/Ariel_3_cropped.JPG","width":584,"height":456}
fields total:
13
integrity:
15