Ansoff matrix
id:
ansoff-matrix-189-3014323
title:
Ansoff matrix
text:
The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.
brand slug:
wiki
category slug:
encyclopedia
description:
Strategic planning tool
original url:
https://en.wikipedia.org/wiki/Ansoff_matrix
date created:
2011-04-13T11:45:43Z
date modified:
2024-09-09T04:03:40Z
main entity:
{"identifier":"Q776076","url":"https://www.wikidata.org/entity/Q776076"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/b/bc/Ansoff_Matrix.JPG","width":1004,"height":720}
fields total:
13
integrity:
16