Annoyance factor
id:
annoyance-factor-191-15107446
title:
Annoyance factor
text:
An annoyance factor, in advertising and brand management, is a variable used to measure consumers' perception level of annoyance in an ad, then analyzed to help evaluate the ad's effectiveness. The variable can be observed or inferred and is a type that might be used in factor analyses. An annoyance effect is a reference to the impact or result of an annoying stimulus, which can be a strategic aspect of an advertisement intended to help a message stick in the minds of consumers. References to an
brand slug:
wiki
category slug:
encyclopedia
description:
Irritating aspect of advertising that can strengthen or weaken messaging
original url:
https://en.wikipedia.org/wiki/Annoyance_factor
date created:
date modified:
2024-03-18T18:58:43Z
main entity:
{"identifier":"Q85741835","url":"https://www.wikidata.org/entity/Q85741835"}
image:
fields total:
13
integrity:
14