Angel and demon customers
id:
angel-and-demon-customers-239-12723514
title:
Angel and demon customers
text:
Angel and demon customers is a marketing concept dividing customers into two groups. Angel customers are profitable, whereas demon customers may actually cost a company more to serve than it makes from them. Demon customers attempt to extract as much value as possible out of the seller. Examples of demon customer buying behaviour: Buying discounted merchandise designed to boost store traffic, then resell the goods at a profit on eBay.
Buying a product, apply for rebates, return the purchases, th
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Angel_and_demon_customers
date created:
date modified:
2024-01-31T11:27:02Z
main entity:
{"identifier":"Q4762306","url":"https://www.wikidata.org/entity/Q4762306"}
image:
fields total:
13
integrity:
13