American Icon: Alan Mulally and the Fight to Save Ford Motor Company
id:
american-icon-alan-mulally-and-the-fight-to-save-ford-motor-company-270-1341504
title:
American Icon: Alan Mulally and the Fight to Save Ford Motor Company
text:
American Icon: Alan Mulally and the Fight to Save Ford Motor Company is a book written by Bryce G. Hoffman about the turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. The book offers a brief history of the automaker and explores the problems that pushed it to the brink of bankruptcy in 2006, and then chronicles Mulally's transformation of the company's culture, products, and perception in the marketplace. Ford was the only American automakers to avoid both bankruptcy and
brand slug:
wiki
category slug:
encyclopedia
description:
Book written by Bryce G. Hoffman
original url:
https://en.wikipedia.org/wiki/American_Icon:_Alan_Mulally_and_the_Fight_to_Save_Ford_Motor_Company
date created:
date modified:
2024-04-16T04:35:01Z
main entity:
{"identifier":"Q16987632","url":"https://www.wikidata.org/entity/Q16987632"}
image:
fields total:
13
integrity:
14