Ambush marketing
id:
ambush-marketing-207-1569311
title:
Ambush marketing
text:
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may ind
brand slug:
wiki
category slug:
encyclopedia
description:
Type of marketing strategy
original url:
https://en.wikipedia.org/wiki/Ambush_marketing
date created:
2006-07-08T09:10:04Z
date modified:
2024-09-10T22:53:42Z
main entity:
{"identifier":"Q460153","url":"https://www.wikidata.org/entity/Q460153"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/6/6c/Sanford_Health_ambush_marketing_at_Target_Field.jpg","width":1556,"height":1456}
fields total:
13
integrity:
16