Agile marketing
id:
agile-marketing-301-17563389
title:
Agile marketing
text:
Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing decisions are performed in an agile manner, using principles from the Manifesto for Agile Software Development. Marketing Agility was named a research priority for 2020-2022 by the Marketing Science Institute. Sensemaking, or sense-and-respond in some studies, is identifying opportunities or threats in the market. Marketing decisions, for
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Agile_marketing
date created:
date modified:
2024-04-25T19:12:50Z
main entity:
{"identifier":"Q17521103","url":"https://www.wikidata.org/entity/Q17521103"}
image:
fields total:
13
integrity:
13