Affect infusion model
id:
affect-infusion-model-245-17508936
title:
Affect infusion model
text:
The Affect infusion model (AIM) is a theoretical model in the field of human psychology. Developed by social psychologist Joseph Paul Forgas in the early 1990s, it attempts to explain how affect impacts one's ability to process information. A key assertion of the AIM is that the effects of affect tend to be exacerbated in complex situations that demand substantial cognitive processing. In simpler words, as situations become more complicated and unanticipated, mood becomes more influential in dri
brand slug:
wiki
category slug:
encyclopedia
description:
Theoretical model in the field of human psychology
original url:
https://en.wikipedia.org/wiki/Affect_infusion_model
date created:
date modified:
2022-01-04T16:07:46Z
main entity:
{"identifier":"Q382212","url":"https://www.wikidata.org/entity/Q382212"}
image:
fields total:
13
integrity:
14