Advertising adstock
id:
advertising-adstock-203-7932053
title:
Advertising adstock
text:
Advertising adstock or advertising carry-over is the prolonged or lagged effect of advertising on consumer purchase behavior. Adstock is an important component of marketing-mix models. The term "adstock" was coined by Simon Broadbent. Adstock is a model of how the response to advertising builds and decays in consumer markets. Advertising tries to expand consumption in two ways; it both reminds and teaches. It reminds in-the-market consumers in order to influence their immediate brand choice and
brand slug:
wiki
category slug:
encyclopedia
description:
Lagged effect of advertising on behavior
original url:
https://en.wikipedia.org/wiki/Advertising_adstock
date created:
date modified:
2024-04-25T20:41:08Z
main entity:
{"identifier":"Q4686756","url":"https://www.wikidata.org/entity/Q4686756"}
image:
fields total:
13
integrity:
14