Ad tracking
id:
ad-tracking-196-3435837
title:
Ad tracking
text:
Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition. Depending on the speed of the purchase cycle in the category, tracking can be done continuously or it can be “pulsed,” with interviews conducted in widely spaced waves. Interviews can either be conducted with separate, matched samples of consumers,
brand slug:
wiki
category slug:
encyclopedia
description:
In-market research of a brand's performance
original url:
https://en.wikipedia.org/wiki/Ad_tracking
date created:
date modified:
2024-03-18T18:58:07Z
main entity:
{"identifier":"Q4678183","url":"https://www.wikidata.org/entity/Q4678183"}
image:
fields total:
13
integrity:
14