Active audience theory
id:
active-audience-theory-272-13074249
title:
Active audience theory
text:
Active Audience Theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts. Decoding of a media message may therefore be influenced by such things as family background, beliefs, values, culture, interests, education and experiences. Decoding of a message means how well a person is able to effectively receive and understand a message. Active Audience Theory is
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Active_audience_theory
date created:
date modified:
2023-01-04T06:53:18Z
main entity:
{"identifier":"Q4677545","url":"https://www.wikidata.org/entity/Q4677545"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/8/8a/Hall_Stuart.jpg","width":175,"height":250}
fields total:
13
integrity:
14