Account planning
id:
account-planning-241-5117978
title:
Account planning
text:
Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathize with the target market and utilize multiple types of data to unlock insight that create
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Account_planning
date created:
date modified:
2023-07-07T05:56:37Z
main entity:
{"identifier":"Q2353810","url":"https://www.wikidata.org/entity/Q2353810"}
image:
fields total:
13
integrity:
13